13 phases
Strategy Bridge
Why a company wins, and how that turns into numbers.
Strategy - The art of doing more with less.
External analysis
Industry & Competitive Analysis
Five Forces, PESTEL, strategic groups and the industry life cycle.
Internal analysis
Internal Analysis & Capabilities
RBV, VRIO, the value chain and core competences.
Corporate strategy
Corporate & Growth Strategy
Generic strategies, Ansoff, BCG, Blue Ocean and diversification.
Execution
Strategy Execution
Balanced Scorecard, OKRs, organisational design and game theory.
Integration
Where Finance Meets Strategy
Capital allocation, M&A discipline, balance-sheet strategy and EVA.
Theory
Theoretical Lenses on Competitive Advantage
IO economics, RBV, dynamic capabilities, TCE, agency, real options and the institutional view.
Corporate scope
Corporate Scope & the Multi-Business Firm
Parenting advantage, headquarters roles, synergy versus bureaucracy and the conglomerate discount.
Boundaries
Vertical Integration & Firm Boundaries
Make, buy or ally: asset specificity, hold-up, double marginalisation and ecosystems.
Diversification
Diversification & Corporate Value Creation
Related versus unrelated moves, economies of scope, the three tests and refocusing.
International
International & Global Strategy
CAGE distance, the integration–responsiveness grid, entry modes and location choice.
Innovation
Innovation, Technology & Evolving Industries
Standards, network effects, disruption, appropriability and business-model innovation.
Governance
Governance, Stakeholders & Strategy Under Uncertainty
Shareholder versus stakeholder logic, incentives, activists, ESG and scenario planning.
Craft
Reasoning & Writing Like a Strategist
Applying frameworks rather than naming them, critical reflection and proposition-building.